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Compare the published Medicare service mix of Holly J Coward, M.D. with clinicians in the same registry specialty: Geriatric Medicine · Internal Medicine (CMS).

WINSTON SALEM, NC · Exact areaEdit location

2024 published service data · 18 eligible profiles compared. Similarity describes billing patterns, not quality, outcomes, or suitability for your care.

Laura Elizabeth Moore, DO

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
3 shared services · view billing descriptions
  • Established patient office or other outpatient visit with high level of medical decision making, if using time, 40 minutes or more (99215)
  • Prolonged office or other outpatient evaluation and management service(s) beyond the maximum required time of the primary procedure which has been selected using total time on the date of the primary service; each additional 15 minutes by the physician or (G2212)
  • Subsequent hospital care with moderate levelof medical decision making, if using time, at least 35 minutes (99232)
67%Service-mix similarityView profile →

Hal H Atkinson, MD

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
3 shared services · view billing descriptions
  • Established patient office or other outpatient visit with high level of medical decision making, if using time, 40 minutes or more (99215)
  • Prolonged office or other outpatient evaluation and management service(s) beyond the maximum required time of the primary procedure which has been selected using total time on the date of the primary service; each additional 15 minutes by the physician or (G2212)
  • Subsequent hospital care with moderate levelof medical decision making, if using time, at least 35 minutes (99232)
61%Service-mix similarityView profile →

Victoria Rose Shada, MD

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
3 shared services · view billing descriptions
  • Established patient office or other outpatient visit with high level of medical decision making, if using time, 40 minutes or more (99215)
  • Visit complexity inherent to evaluation and management associated with medical care services that serve as the continuing focal point for all needed health care services and/or with medical care services that are part of ongoing care related to a patient's (G2211)
  • Prolonged office or other outpatient evaluation and management service(s) beyond the maximum required time of the primary procedure which has been selected using total time on the date of the primary service; each additional 15 minutes by the physician or (G2212)
56%Service-mix similarityView profile →

Jamehl Demons Shegog, MD

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
3 shared services · view billing descriptions
  • Subsequent hospital care with moderate levelof medical decision making, if using time, at least 35 minutes (99232)
  • Subsequent hospital care with moderate levelof medical decision making, if using time, at least 50 minutes (99233)
  • Subsequent nursing facility care with moderate level of medical decision making, per day, if using time, at least 30 minutes (99309)
49%Service-mix similarityView profile →

Kathryn E. Callahan, M.D.

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
2 shared services · view billing descriptions
  • Established patient office or other outpatient visit with high level of medical decision making, if using time, 40 minutes or more (99215)
  • Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more (99214)
49%Service-mix similarityView profile →

Charles Thomas Alexander Semelka, MD

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
3 shared services · view billing descriptions
  • Established patient office or other outpatient visit with high level of medical decision making, if using time, 40 minutes or more (99215)
  • Annual wellness visit, includes a personalized prevention plan of service (pps), subsequent visit (G0439)
  • Subsequent nursing facility care with moderate level of medical decision making, per day, if using time, at least 30 minutes (99309)
47%Service-mix similarityView profile →

Lauren Elizabeth-Kraics Mckay, DO

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
2 shared services · view billing descriptions
  • Established patient office or other outpatient visit with high level of medical decision making, if using time, 40 minutes or more (99215)
  • Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more (99214)
44%Service-mix similarityView profile →

Pallavi Mishra, MD

Geriatric Medicine · Hospice/Palliative Care · Internal Medicine (CMS) · Winston Salem, NC

Shared published services
2 shared services · view billing descriptions
  • Subsequent hospital care with moderate levelof medical decision making, if using time, at least 35 minutes (99232)
  • Subsequent hospital care with moderate levelof medical decision making, if using time, at least 50 minutes (99233)
44%Service-mix similarityView profile →

Cynthia Lorena Aguirre Valdivieso, M.D.

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
3 shared services · view billing descriptions
  • Established patient office or other outpatient visit with high level of medical decision making, if using time, 40 minutes or more (99215)
  • Prolonged office or other outpatient evaluation and management service(s) beyond the maximum required time of the primary procedure which has been selected using total time on the date of the primary service; each additional 15 minutes by the physician or (G2212)
  • Subsequent nursing facility care with moderate level of medical decision making, per day, if using time, at least 30 minutes (99309)
42%Service-mix similarityView profile →

Carl R Grey, MD

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
2 shared services · view billing descriptions
  • Subsequent hospital care with moderate levelof medical decision making, if using time, at least 35 minutes (99232)
  • Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more (99214)
42%Service-mix similarityView profile →

Jennifer Lynn Gabbard, M.D.

Geriatric Medicine (CMS) · Winston Salem, NC

Shared published services
2 shared services · view billing descriptions
  • Annual wellness visit, includes a personalized prevention plan of service (pps), subsequent visit (G0439)
  • Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more (99214)
40%Service-mix similarityView profile →

Julie Anne Williams, MD

Internal Medicine (CMS) · Winston Salem, NC

Shared published services
2 shared services · view billing descriptions
  • Visit complexity inherent to evaluation and management associated with medical care services that serve as the continuing focal point for all needed health care services and/or with medical care services that are part of ongoing care related to a patient's (G2211)
  • Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more (99214)
36%Service-mix similarityView profile →
How this comparison works

We use the same calendar year of CMS Medicare Physician & Other Practitioners data for both providers. Published non-drug service counts are combined by HCPCS code across places of service. We apply log(1 + count), normalize the vectors, and compare them using cosine similarity.

Candidates share the reference provider’s current NPPES primary taxonomy and match the location you enter. We examine up to 500 candidates in NPI order, then show up to 12 with the highest positive similarity within that set. The score is not a percentile, medical recommendation, or prediction. Suppressed services are not estimated. Medicare fee-for-service data does not describe a provider’s entire practice.

Source: CMS Medicare Physician & Other Practitioners - by Provider and Service : 2024-12-01 · Published May 21, 2026.